Dr John C Taylor and the Corpus Clock

StonehillSalt PR managed the media campaign and inauguration event for an extraordinary new large-scale clock, and its inventor Dr John Taylor. The first Chronophage, created especially for Corpus Christi College Cambridge, was unveiled by Professor Stephen Hawking in September 2008.

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We ran a staged media campaign over several months, culminating in a launch covered by media from over twenty countries around the world, including features in The Guardian, Daily Mail, Wired, Daily Telegraph and The Times, and interview spots on the BBC’s Today programme and The World Today.

We managed the all inauguration events, which included the unveiling ceremony in the city centre, an inaugural lecture and a lavish five-course banquet.

The clock has since become a major tourist attraction in the city of Cambridge, has been featured in Wired magazine and was one of Time magazine’s top ten inventions of 2008.

Its YouTube video has now had more than 800,000 hits.

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