Rory Bremner’s Election Battlebus Tour

StonehillSalt PR were brought in to promote comedian Rory Bremner’s 19-date tour, which went to theatres around the country as Britain prepared to vote in the general election. Rory presented a stand-up routine, followed by Q&A with topical guests from the political scene, which gave a fantastic opportunity to place him at the heart of the media pre-election build-up. We worked within his tight schedule to set up a raft of national broadcast interviews on daytime, magazine and news programmes as well as print interviews.

Equally important was to tailor regional interviews to each show, so that Rory could talk about the special guests in each venue. Rory did a total of 56 interviews over 8 weeks, including The One Show, Daily Telegraph, Steve Wright, Newsnight and The Today Programme, and this resulted in a sell-out tour.

Leave a Reply